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The City of London Corporation has issued a Tender notice for the procurement of a Audience Research in the United Kingdom. This Tender notice was published on 24 May 2018 and is scheduled to close on 01 Jan 1970, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 23557209, while the tender notice number is prj_COL_10993 and Registering on the platform.
Procurement Summary
Country: United Kingdom
Summary: Audience Research
Deadline: 01 Jan 1970
Posting Date: 24 May 2018
Other Information
Notice Type: Tender
TOT Ref.No.: 23557209
Document Ref. No.: prj_COL_10993
Financier: Self Financed
Purchaser Ownership: -
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Tenders are invited for In order to support Barbican in the achievement of its audience development goals, a comprehensive piece of audience research and the development of a central audience model is essential to inform a more strategic approach to audiences across all areas of the organisation.
Various approaches to behavioural and attitudinal segmentation have been used over time, but to date, Barbican is lacking an appropriate singular model by which it can define and understanding its audiences in order to embed a shared approach across the organisation.
We are now seeking to commission a major piece of research and strategic consultancy to develop a single audience model that expresses the make-up of our existing and potential audiences in a robust, accessible and actionable way. It is the intention that this work can and should produce a model that will play a significant role in shaping wider strategic direction. With the model defined, Barbican is also seeking to establish a rolling research strategy which speaks to this model for ongoing and up-to-date audience development.
Audience Research
Listing Deadline: 14/06/2018
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