Procurement Summary
Country: United Kingdom
Summary: Audience Interactive Social Media Toolkit
Deadline: 31 Oct 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 127436193
Document Ref. No.: PROC/2025/48
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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The BBC currently relies on IMI Social to capture, route, and curate audience contributions from SMS, social media, and WhatsApp, integrating them into BBC production workflows. This enables various on-air applications, such as reading SMS messages on the radio, playing WhatsApp voice notes, and rendering audience data for on-screen graphics. The platform processes millions of messages each month across radio, podcasts, news, and TV. Audience contributions via social media and SMS are a vital editorial component of live radio and TV programmes, often shaping content in real-time. Approximately 4, 000 BBC users rely on the system to receive, moderate, and publish around four million messages per month. To ensure continuity, the BBC is procuring a new web-based Social Audience Engagement Solution. A well-structured system will provide key benefits including compliance, auditability, and adherence to governance models. Without it, there is a risk of operational gaps and non-compliance, potentially disrupting editorial workflows and impacting regulatory assurance.
CPV classifications: 72212100 - Industry specific software development services48510000 - Communication software package48500000 - Communication and multimedia software package
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Tender Notice