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The DEPT OF DEFENSE has issued a Tender notice for the procurement of a Air Force/Space Force Branding Marketing Optimization in the USA. This Tender notice was published on 23 Sep 2023 and is scheduled to close on 16 Oct 2023, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 89397358, while the tender notice number is FA302223Q0334 and Registering on the platform.
Procurement Summary
Country: USA
Summary: Air Force/Space Force Branding Marketing Optimization
Deadline: 16 Oct 2023
Posting Date: 23 Sep 2023
Other Information
Notice Type: Tender
TOT Ref.No.: 89397358
Document Ref. No.: FA302223Q0334
Competition: ICB
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Description
The Client seeks to have an independent third party (the “Contractor”) with proven experience in trademark licensing/merchandise licensing programs evaluate the overall performance of the San Antonio, Texas-based trademark licensing/merchandise licensing program; provide best practices from industry to optimize operations; and develop a formal licensing strategy that will further enhance the brands- overall equity. Contractor must be able to demonstrate professional involvement in the trademark licensing field, to include possessing specialized knowledge of the retail landscape and supply chain, the social compliance requirements for domestic and overseas factories, and the laws and regulations governing trademark licensing, as well as access to other licensing programs from which to benchmark. The specific objectives of the project are as follows:
Evaluate the existing program and its strategies, to include processes, policies, and manpower, benchmarking it against three competitive, like-minded licensing programs (non-military) Conduct qualitative (number-based) market research of the retail landscape to identify potential licensing opportunities, target markets, and current market saturation of DAF-s Tier 1 logos. Tier 1 logos are the Air Force Symbol and the Space Force Delta. Provide guidance on licensing agreement negotiations, including terms and royalty structures. Develop customized documents (license application questions, checklists, scorecards) to aid in the identification and evaluation of potential licensees, as well as renewal of expiring licenses. Develop a comprehensive 5-year licensing strategy tailored to the DAF-s brands and business goals.Please see AFPAA Combo V4 09222023 and Attch - 6 Past Perfomrance Questionnaire FA302223Q0334 V2 for most up to date infomation.
Active Contract Opportunity Notice ID FA302223Q0334 Related Notice FA302223Q0334 Department/Ind. Agency DEPT OF DEFENSE Sub-tier DEPT OF THE AIR FORCE Major Command AIR EDUCATION AND TRAINING COMMAND Office FA3022 14 CONS LGCA
General Information
Contract Opportunity Type: Solicitation (Updated)
All Dates/Times are: (UTC-04:00) EASTERN STANDARD TIME, NEW YORK, USA
Updated Published Date: Sep 22, 2023 04:52 pm EDT
Original Published Date: Sep 12, 2023 10:36 am EDT
Updated Date Offers Due: Oct 16, 2023 04:30 pm EDT
Original Date Offers Due: Sep 20, 2023 04:30 pm EDT
Inactive Policy: 15 days after date offers due
Updated Inactive Date: Oct 31, 2023
Original Inactive Date: Oct 05, 2023
Initiative: None
Classification
Original Set Aside: Total Small Business Set-Aside (FAR 19.5)
Product Service Code: R422 - SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION
NAICS Code: 541613 - Marketing Consulting Services
Place of Performance: JBSA Randolph, TX 78150 USA
Documents
Attch--6-Past-Performance-Questionnaire-FA302223Q0334-V2.pdf
Attch--6-Past-Performance-Questionnaire-FA302223Q0334.pdf
Attch-3-Wage-Determination.pdf
Attch-2-Provisions-and-Clauses-FA302223Q0334.pdf
Attch-4-Questions-and-Answers.pdf
Attch-5-Example-Past-Performance-Evaluation-Worksheet.pdf
Attch--1-Statement-of-Work.pdf
Attch--2-Provisions-and-Clauses--FA302223Q0334.pdf
Attch--3-Wage-Determination.pdf
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