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DEPT OF DEFENSE | DEPT OF THE AIR FORCE has floated a tender for AI-Enabled Marketing and Communications Campaign Management System. The project location is USA and the tender is closing on 05 Aug 2025. The tender notice number is FA300225RFI006, while the TOT Ref Number is 123101503. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country: USA
Summary: AI-Enabled Marketing and Communications Campaign Management System
Deadline: 05 Aug 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 123101503
Document Ref. No.: FA300225RFI006
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Description
The United States Department of the Air Force (DAF) Air Education and Training Command (AETC) is seeking innovative, commercial AI-enabled Marketing and Communications Campaign Management System solutions to modernize its marketing operations and enhance recruitment efforts. The DAF currently faces significant challenges including untapped internal capabilities with thousands of weekly organic stories, images, and videos that lack systematic aggregation and repurposing for recruitment marketing, inefficient workflow management that hinders coordination across diverse mission areas, fragmented and siloed data sets that limit actionable insights for campaign optimization, and complex organizational needs requiring tailored marketing strategies for multiple mission areas. Additionally, budget and workforce constraints necessitate a shift toward utilizing internal capabilities and cost-effective commercial solutions, while the target 18-24-year-old demographic demands authentic, organic content that leverages the DAF's internal storytelling capacity and earned media opportunities. The primary goal is to acquire a platform that enables rapid marketing campaign creation, streamlined workflow management, and comprehensive tracking of end-to-end marketing campaigns linked to DAF accessions, significantly enhancing recruitment effectiveness by harnessing the organization's extensive internal capabilities and data sets.
Active Contract Opportunity
Notice ID : FA300225RFI006
Related Notice
Department/Ind. Agency : DEPT OF DEFENSE
Sub-tier : DEPT OF THE AIR FORCE
Major Command : AIR EDUCATION AND TRAINING COMMAND
Office: FA3002 338 ESS CC
General Information
Contract Opportunity Type: Sources Sought (Original)
Original Published Date: Jul 21, 2025 03:25 pm CDT
Original Response Date: Aug 05, 2025 10:00 am CDT
Inactive Policy: 15 days after response date
Original Inactive Date: Aug 20, 2025
Initiative: None
Classification
Original Set Aside: No Set aside used
Product Service Code:
NAICS Code: 541511 - Custom Computer Programming Services
Place of Performance: JBSA Randolph, Tx 78150 USA
Documents
Attachment-2-Campaign-Management-System_21-July.pdf
Procurement Documents for USA
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