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The UNIVERSITY OF BARCELONA has issued a Tender notice for the procurement of a 2025/122 Digital Marketing Agency Service for Various Programs and Services in the Spain. This Tender notice was published on 20 Nov 2025 and is scheduled to close on 04 Dec 2025, with an estimated Tender value of EUR 197640.00. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 130492888, while the tender notice number is 2025/122 and Registering on the platform.
Procurement Summary
Country: Spain
Summary: 2025/122 Digital Marketing Agency Service for Various Programs and Services
Deadline: 04 Dec 2025
Posting Date: 20 Nov 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 130492888
Document Ref. No.: 2025/122
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: EUR 197640.00
Purchaser's Detail
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Login to see detailsTender Details
Description of the provision: Provision of a digital marketing agency service, under the terms and conditions defined in the technical specifications, which includes support in the creation and development of the digital marketing campaigns of programs and services of the University of Barcelona, the School of Modern Languages (EIM) and Hispanic Studies (EH), as well as web analytics and Search Engine Optimization (SEO) consulting services. The object contains the following services:- Services of marketingo Includes the following services: Ads on Google advertising networks (Adwords and/or Display depending on the strategy defined). Ads on social networks (Facebook, Instagram, Spotify and/or Tik Tok depending on the strategy defined). Monitoring of results. o The programs and services to be promoted are: UB university masters. Language courses offered by the School of Modern Languages. Spanish and Spanish culture courses offered by various Departments of Studies Hispanics.- Analytical consulting services for the websites of the University of Barcelona and the UB official merchandising e-commerce website (https://shop.ub.edu) for what it does:o Web analytics.o Optimization services for search engines o Search Engine Optimization (SEO). o Optimization services for artificial intelligence generative search engines or Generative Engine Optimization (GEO). The object does not include the creation of banners or images necessary...
Procedure: Type of processing: Ordinary Award procedure: Open Deadline for submission of offers: 04/12/2025 18:30:00 Tool for electronic presentation of offers: Digital envelope Electronic auction: No The ACP is applicable to the contract: Yes Language or languages in which bids or participation requests must be written: Catalan, Spanish, English, Occitan Opening of envelopes Envelope: Envelope B Opening date: From the date of opening the previous envelope Date of publication of the announcement: 19/11/2025 2:40 p.m Estimated value of the contract: €197, 640.00
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