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GOVERNMENT OF ONTARIO has floated a tender for 2025 Performance Marketing Services Vendor of Record. The project location is Canada and the tender is closing on 30 Sep 2025. The tender notice number is , while the TOT Ref Number is 125200872. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country: Canada
Summary: 2025 Performance Marketing Services Vendor of Record
Deadline: 30 Sep 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 125200872
Document Ref. No.:
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Address: Login to see tender_details
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Login to see detailsTender Details
Project Type : Services
Multi Lot Project :No
Detailed_Description : Become a Performance Marketing Services preferred vendor.Centralized Supply Chain Ontario (operating as Supply Ontario) seeks expert vendors to provide performance marketing services on a Vendor of Record (VOR) basis.Candidates will have the opportunity to work with public sector clients to provide a fully integrated suite of related services in digital marketing, database marketing and insights, and data products to help maximize acquisition, retention, and business growth.Performance marketing relies on, and is directed by, insights across eCommerce, user acquisition and lead generation; consequently, public sector clients endeavour to deploy online marketing programs that are entirely scalable and sustainable, save time and money, improve results and generate metrics to shape future strategy.Ontario will source leading-edge vendors to deliver technology enabled marketing effective in achieving goals (e.g., revenue, behavioural change, broadened interest, and increased awareness and engagement.)This new VOR will equip public sector marketers with the right data for customer prospecting, and to optimize digital performance, website usability, content, architecture, and conversion strategies, plus more.Only Preferred Vendors will be invited to compete for available projects.Apply here to join the Performance Marketing Services VOR for contracts valued at $30, 300 or more.
Scope of Work : Scope of Work HighlightsVendors may independently, or in partnership, offer expertise, and technology-enabled solutions in one or more Performance Marketing Services areas, notably, but not limited to:• Search engine optimization (SEO)• Website design and optimization (digital performance, usability, content, architecture, conversion strategies; landing and lead-generation pages: creative / design, updates)• Link building• Pay per click (PPC)• Social media marketing (Facebook, Google, Twitter, etc.)• Subscription centre and subscriber / data model (technical design, creative, deployment, updates)• E-mail marketing (creative, design, illustration, gif animation, copywriting, html development)• E-commerce web design• Content writing• Data access (online, offline, digital)• Conversion rate optimization• Cross-channel campaigns (technical design, implementation; audience query, selection; DataSource implementation; campaign updates, maintenance; scheduling, deployment; analytics)• Campaign automation (technical design, implementation, updates, maintenance)Client Services Required• Project Management to meet requirements such as client services and project oversight; software; quality control; allocation of assignments, staffing (e.g. specialists); scheduling; approvals; and, other processes and reports as needed.• Proven Financial Management processes for estimates, invoices, and approvals; tracking software; and commitment to excellence in flawless execution while delivering results efficiently.
Project Categories :43232100-Content authoring and editing software
43232200-Content management software
45131600-Moving picture media
55101500-Printed publications
55111500-Electronic publications and music
55121700-Signage
60121000-Art
80101500-Business and corporate management consultation services
80101600-Project management
80141500-Market research
80141600-Sales and business promotion activities
80161500-Management support services
80171500-Situation and stakeholder analysis and communications planning services
80171600-Publicity and marketing support services
80171700-Reputation and brand management services
80171800-Public relations and media relations services
80171900-Stakeholder management and relations services
80172000-Professional communication services
80172100-Issues and crisis management services
81141700-Production planning and control
82101500-Print advertising
82101600-Broadcast advertising
82101700-Aerial advertising
82101800-Advertising agency services
82111500-Technical writing
82111600-Non technical writing
82111700-Creative writing
82111800-Editorial and support services
82111900-News and publicity services
82131600-Photographers and cinematographers
82141500-Art design services
82151500-Visual art services
83111800-Television services
83121700-Mass communication services
86132100-Training planning, facilitation and delivery services
90141600-Sports event promotion and sponsorship
Opportunity First Publishing Date (dd/mm/yyyy hh:mm): 26/08/2025 16:43 Listing Expiry Date (dd/mm/yyyy hh:mm): 30/09/2025 11:00 Estimated Contract Start Date (dd/mm/yyyy): 01/01/2026
Documents
Procurement Documents for Canada
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