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The AHDB has issued a Tender notice for the procurement of a 2024-709 Consumer Segmentation in the United Kingdom. This Tender notice was published on 29 May 2024 and is scheduled to close on 26 Jun 2024, with an estimated Tender value of GBP 260000. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 101837264, while the tender notice number is CF-0303600D8d000003VQwdEAG and Registering on the platform.
Procurement Summary
Country: United Kingdom
Summary: 2024-709 Consumer Segmentation
Deadline: 26 Jun 2024
Posting Date: 29 May 2024
Other Information
Notice Type: Tender
TOT Ref.No.: 101837264
Document Ref. No.: CF-0303600D8d000003VQwdEAG
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: GBP 260000
Purchaser's Detail
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Login to see detailsTender Details
Title : 2024-709 Consumer Segmentation
Location Of Contract : CV3 4PE
Industry : Market research services - 79310000
Value Of Contract : £80, 000 to £260, 000
Description : AHDB intend to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics.Lot One - Meat a budget of £180, 000 including VAT is available for year 1 including the creation and upkeep of the segmentation.Lot Two - Dairy a budget of £80, 000 including VAT is available for year 1 including the creation and upkeep of the segmentation.Suppliers can apply for one lot or both.Closing date is NOON on the 26th June 2024.The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.
Published Date : 28 May 2024
Closing Date : 26 June 2024
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