105016 - Media Consumption Pathways and Trust Tender - 146033733

Procurement Summary

Country: United Kingdom

Summary: 105016 - Media Consumption Pathways and Trust

Deadline: 18 Sep 2026

Posting Date: 28 Jul 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 146033733

Document Ref. No.: 105016

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

73300000 - Design and execution of research and development
79315000 - Social research services

Purchaser's Detail

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Tender Details

DCMS is seeking to commission a two-phase research project to investigate UK media consumption habits and public trust in media. Phase 1 would consist of a behavioural cohort study (or another appropriate methodology) to map the specific "user pathways" audiences take to find, consume, and value information across different media sources, such as traditional news broadcasts and social media, across different demographics. Building on these findings, Phase 2 would explore how individuals perceive trust in different media sources due to their own perception of mis/disinformation, assess the broader effects of these consumption pathways on factors such as viewer retention and wider social cohesion, as well as overall integrity of the UK-s information ecosystem. This project will be commissioned either through a Competitive Flexible Procedure under the Procurement Act 2023, or through the RM6126 Research and Insights framework. This is part of the DCMS Science and Analysis R&D Programme, which supports R&D capability within the department. This project will run concurrently alongside three other large projects across 2027-2030; these include ‘what works- research into AI adoption in DCMS sectors; a continuation of previous research to develop data-intensive approaches for capturing engagement at unticketed cultural, heritage, and sporting events/activities/locations, e.g. using mobile app data to model how people participate in our events; and a continuation of previous researc...

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