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Marketing & Engagement Strategy Development for Individual Supporters in India Market,... Tender

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UNICEF has floated a tender for Marketing & Engagement Strategy Development for Individual Supporters in India Market, with adaptations to Thailand and Global Markets. The project location is Swaziland and the tender is closing on 05 Dec 2019. The tender notice number is REOI/2019/003, while the TOT Ref Number is 38454332. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.

Procurement Summary

Country : Swaziland

Summary : Marketing & Engagement Strategy Development for Individual Supporters in India Market, with adaptations to Thailand and Global Markets

Deadline : 05 Dec 2019

Other Information

Notice Type : Tender

TOT Ref.No.: 38454332

Document Ref. No. : REOI/2019/003

Competition : ICB

Financier : United Nations Secretariat

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : UNICEF
Email: bdelabays@unicef.org
First name: Bertrand
Surname: Delabays
Telephone country code: Switzerland (+41)
Telephone number: 0229095217
Telephone extension: 5217
Swaziland
Email :bdelabays@unicef.org

Tender Details

Tender are invited for Marketing & Engagement Strategy Development for Individual Supporters in India Market, with adaptations to Thailand and Global Markets

Deadline : 05-Dec-2019 16:00 (GMT 1.00)

Published : 28-Nov-2019

Type of Notice : Request for EOI

Beneficiary Country/Territory : Multiple destinations

Reference : REOI/2019/003

Description : Expressions of interest are invited from companies that can provide full support in planning and developing a comprehensive supporter engagement model and strategy including but not limited to audience segmentation and persona development (for fundraising and advocacy and social media), supporter`s journey mapping and planning, ecosystem and process mapping related to acquisition and retention mechanisms, including agencies, payment mechanism, etc. This must include a fundamental end-to-end (E2E) in house design capacity of services and products focused on and guided by User Experience (UX) and Customer Experience (CX). This model will be used to develop a comprehensive strategy and toolbox focused on the India markets, and replicated and adapted in Thailand and at a Global level. At present, several of our markets are implementing new customer relationships management software, and this assignment is to compliment and add-value to these efforts.

It should be noted that this request for EOI is NOT for services or consultancies related to:

IT software, hardware, apps and product;

Customer Relationship Management (CRM) and/or similar software and platforms.