Lead on Development of Innovative SBCC Materials for the MAPD SBCC Campaign Tender

Procurement Summary

Country : Uganda

Summary : Lead on Development of Innovative SBCC Materials for the MAPD SBCC Campaign

Deadline : 24 Sep 2018

Other Information

Notice Type : Tender

TOT Ref.No.: 26610469

Document Ref. No. : MAPD/001/4/2018

Competition : ICB

Financier : United States Agency for International Development (USAID)

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : MALARIA CONSORTIUM
Attention: the Logistics Manager Plot 3, Katonga Road Nakasero, Kampala Tel: 0312303500
Uganda
Email :e.gobba@malariaconsortium.org

Tender Details

Request for proposals are invited for Lead on Development of Innovative SBCC Materials for the MAPD SBCC Campaign in the 49 Districts.

Issuance of this RFP does not constitute a contractual commitment on the part of USAID’S Malaria Action Program for Districts (MC) nor does it commit MC or the US Government to pay for costs incurred in the submission of a proposal. All costs of the applicant in the preparation and submission of an offer shall be borne by that applicant. USAID’S Malaria Action Program for Districts reserves the right to reject any and all proposals and to make no award at all, or to make an award without further discussion or negotiations if it is considered to be in the best interest of the project and USAID’S Malaria Action Program for Districts.

A. Background to the Project:

Malaria Consortium received funding from USAID/PMI and DFID to implement a five year project; USAID’s Malaria Action Program for Districts. This project aims at preventing and controlling malaria illnesses and deaths in order to minimize the social economic effects of the disease among the overall population of Uganda and especially in children under five years of age. The project started in August 2016, and is covering 49 districts with a total population of more than 13 million.

Malaria Consortium is one of the world’s leading non-profit organizations specializing in the comprehensive prevention, control and treatment of malaria and other communicable diseases among vulnerable and under privileged populations. We increasingly find our work on malaria can be effectively integrated with other similar public health interventions for greater impact and therefore expanded our remit to include child health and neglected tropical disease interventions. Malaria has a significant negative impact on the economy of Uganda due to loss of workdays because of sickness, decreased productivity, and decreased school attendance. A single episode of malaria costs a family on average 9 US dollars, or 3% of their annual income.

Workers suffering from malaria may be unable to work for an estimated 5-20 days per episode. Given that many people are infected multiple times a year, this has substantial financial consequences to families. A poor family in a malaria endemic area may spend up to 25% of the household income on malaria prevention and treatment. Industries and agriculture also suffer due to loss of person-hours and decreased worker productivity.

Investors are generally wary of investing in countries where malaria rates are high, leading to a loss in investment opportunities. Further, severe malaria impairs children’s learning and cognitive ability by as much as 60%, consequently affecting the performance of Uganda’s universal primary and secondary education programs.

Malaria Consortium is the prime contractor for USAID/PMI’s Uganda’s Malaria Action Program for Districts. Sub-contractors in the delivery of this contract are Jhpiego, Infectious Diseases Institute (IDI), Banyan Global, Deloitte Uganda and Communication for Development Foundation Uganda (CDFU).

The purpose of the program is to prevent and control malaria morbidity and mortality in Uganda through a range of activities, which will result in minimizing the social impact and economic losses on those affected.

Working with the Government of Uganda, USAID/PMI’s Uganda’s Malaria Action Program for Districts Project aims to ensure that malaria will no longer be the major cause of illness and death in the country and that families will have universal access to malaria prevention, diagnostic and treatment interventions. The success of this programme will also contribute to the reduction of under-five mortality rate from all causes, as a result of reduced malaria infection.

B. Current Status of the Activity:

The Ministry of Health (MOH), with support from partners has recently distributed 30m nets across the country. USAID’s Malaria Action Program for Districts Project developed and is implementing an integrated SBC campaign that includes both Mass Media and interpersonal communications (IPC) approaches to reach the key target audiences in the 49 Districts with malaria control messages.

Therefore MAPD Project wants to hire the services of a Creative Ad agency to develop innovative SBCC campaign materials (Print Radio TV and SMS) to support the implementation of the media component of campaign in the 49 project Districts.

C. General objective of the assignment;

The general objective of this assignment is to lead on development of innovative SBCC materials for the MAPD SBCC campaign in the 49 districts.

Specific objectives;

I. To ensure appropriate messages are developed for the different channels to reach the target audience across the 49 MAPD districts and respective villages.

II. To develop Innovative communication materials to reverse the Low risk perception the target audience has on Malaria.

III. To develop Innovative communication materials to increase awareness on all Malaria related activities during this campaign as per the communications strategy. (See attached strategy and brief to serve as creative brief)

D. The assignment;

I. Development of innovative and thought provoking communication messages for the different communication channels and audiences as per the strategy and brief attached.

II. Produce radio spots in line with messages above.

E. Expected outputs/deliverables;

I. An inception report to demonstrate understanding of the assignment and giving a detailed rationale, strategy and creative execution of campaign as per attached brief.

F. Supervision;
The agency will be supervised by the MAPD communications specialist.

Documents

 Tender Notice