Contract notice: Advertising services Tender, Spain - 38233846

Procurement Summary

Country : Spain

Summary : Contract notice: Advertising services

Deadline : 18 Dec 2019

Other Information

Notice Type : Tender

TOT Ref.No.: 38233846

Document Ref. No. : 554513-2019

Competition : ICB

Financier : Self Financed

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : AGENCIA TURISMO DE GALICIA
Office Name: Agencia Turismo de Galicia
Address: Carretera Santiago-Noia, kilómetro 3
Town: Santiago de Compostela
Postal Code: 15897
Contact Point: Agencia Turismo de Galicia

Phone: +34 981547499

Spain
Email :contratacion-turismo.cpr@xunta.es
URL :http://www.contratosdegalicia.gal/resultado.jsp?N=617519

Tender Details

Object of the contract
Advertising services

Description: Contract notice: Advertising services

Authority Type: Body governed by public law
Contact Nature: Services
Procedure: Open procedure
Document: Contract notice
Regulation: European Union, with participation by GPA countries
Award criteria: The most economic tender
CPV code: 79341000, 79341000
CPV Description: Advertising services.

Framework Agreement for the preparation, production and media plan of the campaign for the promotion of the natural, cultural and gastronomic resources of Galicia during 2020

Reference Number: 2020-006

The purpose of the framework agreement is the hiring of a service for the execution and implementation of the Galician and national media plan for the Tourism Agencymo of Galicia, during 1 year, with the intention of sensitizing the population and the sectors involved on the values of tourism and gastronomy in Galicia.

The objective of the Framework Agreement is the hiring of a service for the execution and implementation of the plan of Galician and national media, for the Galician Tourism Agency, for 1 year, with the intention of sensitizingthe population and the sectors involved on the values of tourism and gastronomy in Galicia.

Specifically, the object of this Framework Agreement includes the realization of a strategy and media plan, including the execution and quantitative and qualitative justification. The benefits to be executed, as well as the conditions and duties required by the performance of the services object of the preIn the Framework Agreement, the contents of the Particular Administrative Clauses and Technical Prescriptions will be contained. The purpose of the Framework Agreement will include: • Strategy costs, research, planning, execution, justification and evaluation of the media campaigns during the term of the framework agreement. • Cost of the acquisition of advertising spaces in all medias / supports, to be determined. This section includes all expenses, fees and taxes derived from the purchase of advertising spaces. Taking into account the period of duration of the framework agreement and depending on the dissemination and communication needs, it is planned to carry out five waves, of national and autonomous impact, throughout the period of validity: • PromotionGalician tourism in spring: boosting the tourist interest of Galicia during Holy Week and the May bridges. • Gastronomic product: promoting the variety of Galicia gastronomy, as well as the quality of its restoration. • Tourism promotion of Galicia in summer: boosting the tourist interest of Galicia during the summer period of 2020. • Awareness and reception of visiontantes: internal awareness campaign to offer good treatment to tourists who visit our community, during the summer period of 2020. • Tourist promotion of Galicia in autumn: boosting the gastronomic and tourist interest of Galicia during the last quarter of 2020.


Internet address (URL): http://www.contratosdegalicia.gal/resultado.jsp?N=617519

Documents

 Tender Notice