Consultancy for the Elaboration, Design, Production and Conceptualization of the... Tender

Procurement Summary

Country : Honduras

Summary : Consultancy for the Elaboration, Design, Production and Conceptualization of the Brand Identity Manual for the Proniñez Project and Audiovisual Promotional Material

Deadline : 20 Aug 2018

Other Information

Notice Type : Tender

TOT Ref.No.: 25579328

Document Ref. No. :

Competition : ICB

Financier : United Nations Secretariat

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : UNITED NATIONS CHILDREN'S FUND
4to. Piso Casa de las Naciones Unidas Avenida República de Panamà Colonia Palmira Tegucigalpa Tel: +504-2220-1100 / 2220-1103 Fax: (504) 2232-5884
Honduras
Email :tegucigalpa@unicef.org
URL :http://www.unicef.org/

Tender Details

Tenders are invited for Consultancy for the Elaboration, Design, Production and Conceptualization of the Brand Identity Manual for the ProniñEz Project and Audiovisual Promotional Material.

BACKGROUND

UNICEF is a specialized agency of the United Nations whose main function is to promote the validity of the principles and rights contained in the Convention on the Rights of the Child, the most ratified treaty on human rights in history. UNICEF partners with the government and society's organizations to promote national and international commitments that make the principles enunciated in the Convention a reality.

In Honduras, UNICEF began a new cycle of cooperation in 2017, which will be valid for five years. The working approach for the new Country Program 2017-2021 is to strengthen systems for the promotion and protection of children's rights at the municipal level. In this framework, UNICEF coordinates the PRONIÑEZ Project, which seeks precisely to support Honduras to strengthen an Integral System for the Promotion and Protection of the Rights of Children and Adolescents, through the implementation of models in 40 municipalities in the country that may be scaled in the future at the national level. It is a project implemented by a Management Committee composed of a Coordinating Committee, Implementing Partners and a Technical Team.

As part of the PRONIÑEZ Project, the need was established to ensure the correct visibility of the concept of a national system of rights guarantees before Honduran society, in addition to standardizing the presentation of communication materials by the members of the Management Committee. To this end, it is proposed to prepare a brand manual so that the Project can use it in all the corresponding communications during its implementation.

II. OBJECTIVE OF THE CONSULTANCY

The professional services required are focused on the Development of the Brand Identity Manual for the Communication Strategy of the Management Committee that strengthens its internal and external communication.

III. FUNCTIONS AND / OR RESPONSIBILITIES

· Review and appropriate the analytical approach defined for the PRONIÑEZ Project.

· Prepare (analytically and methodologically) the conceptual note to develop the Brand Identity Manual.

· Review the communicational products and supplies provided by UNICEF for the preparation of the Brand Identity Manual.

· Construct, design and produce, with the PRONIÑEZ Project communications team, the Brand Identity Manual.

IV. EXPECTED PRODUCTS

· Work schedule (2 days after the contract started).

· Conceptual note (analytically and methodologically) to develop the Brand Identity Manual.

· Creation and design of the Brand Identity Manual that contains:

CHAPTER 1: LOGO AND SLOGAN

1. Introduction. (Here put the objectives of our manual, the criteria of corporate identity, etc.)

2. Logo and slogan. Explain what our complete logo consists of (logo refers to the text and symbol to the image or icon that you use)

• Positive version.

• Negative version.

• Minimum size allowed.

3. Logo configuration.

• Configurations in vertical, horizontal and mixed.

• Peripheral spaces of respect.

• Application of the logo on supports

• Logo application in photographs

4. Typography.

• Typographic alphabet with institutional name. (Our corporate typography used in the logo)

• Compatible corporate typography. (The one you use in documents, commercial texts, etc.)

5. Incorrect uses. (Explain very well how our logo should NOT be used, such as changes in typography, location of elements, different colors, photographs, etc.)

6. Colors

• Flat inks (Pantones)

• Four-color (CMYK)

• RGB

• Web colors.

• Color variations. (Here you must explain if the logo can go to an ink, in which one it will be and if it will be used in black and white)

• Color variations on black and white backgrounds. (It will be defined what color should take in each case according to its visibility)

• Prohibited uses. (There are times when a logo could not go with the corporate colors on a certain background because it would be lost or it would not look good.In this point we detail what to do in those cases like putting the logo in negative, for example)

7. Logo with slogan. (If your corporate image carries a slogan, you must also define it in the Identity Manual).

• Typography of the slogan.

• Situation and size with respect to the logo.

8. Textual expression of the brand. (If it must be capitalized, with spaces between the words that configure it, etc.)

9. Use of images: the minimum image sizes and the messages they must transmit (energy, diversity, tolerance ...)

CHAPTER 2: CORPORATE STATIONERY

1. Application of the brand in corporate stationery.

Document templates for MS Office Word (or any other program you use for it)

· A4 Corporate

· Corporate letter

· Reports

· Budgets

· Press releases

· Business cards.

· Binder.

· On letterhead

· Sticker

· Template for monthly news bulletin. Deliverable in InDesign format.

· Covers and images for use on Facebook and Twitter.

2. Templates for the presentation of the Proniñez Project.

• Power Point

3. Seal

4. Email signature

CHAPTER 3: PROMOTIONAL MATERIAL AND AUDIOVISUAL PRODUCTION

1. Agenda

3. Briefcase

4. Cap

6. Pencil

7. Mens T-shirt

8. T-shirt for women

9. Fact sheets with key messages for social networks and public events

10. Design and conceptualization of 3 infographic posters about PRONIÑEZ

11. Total production of 1 infographic video about what PRONIÑEZ is (2:30 min)

12. Video production Proniñez Logo and slogan End Tag 3D and 2D animation. See reference: https: //files.mycloud.com/home.php? Brand = webfiles & seuuid = 26117f824f6ffce ...

* All products must be delivered in their editable format depending on their use (AI, EPS, InDesign, AE, PR), and in others such as: MP4, PPT, WORD, PDF, JPG and PNG.

V. REQUIRED PROFILE

Academic training

· Professional or Company of communication sciences, illustration, advertising, audiovisual production, 3D animation, video editing, marketing with a focus on campaigns.

Experience

· At least 5 years of experience in design, advertising, video animation, video editing and conceptualization of Corporate Identity Manuals

Competencies

· Graphic design, editing and conceptualization skills

· Analytical skills, writing and communication demonstrable through relevant publications for the purposes of consulting.

· Technical skills for audiovisual production.

· Familiarity with a childhood approach, demonstrable through registration of relevant publications.

· Formulating Strategies and Concepts, Ability to Relate and Incorporate Networks, Persuasion and Influence, Applying Technical Expertise, Planning and Organization, Learning and Research.

SAW. SELECTION CRITERIA

The selection of the professional or company will be based on the following aspects and considerations:

· Technical proposal: 70%

· Economic offer 30%

VII. DURATION AND ESTIMATED DATES OF THE CONTRACT

Three (3) months from the signing of the contract.

VIII. SPECIAL INSTRUCTIONS

to. Place of development of the Consultancy:

The consultancy can be developed from any location to work on products that only require desk work, but it will be necessary to work in the city of Tegucigalpa to develop some coordination meetings.

b. Office space and equipment:

The consultant will procure his own office space and equipment. In specific cases, when there is a need for team meetings or if the consultant interacts with the Coordination of the Communications Consortium team, he will meet at the indicated place.

c. Insurance:

The consultant will acquire its own insurance policies to support medical expenses and / or personal accidents that cover these eventualities for the duration of this contract. UNICEF does not assume responsibility for any accident that the consultant may suffer, since this contract does not involve employer relationship of any kind.

d. Delivery of products and / or reports:

The consultant will deliver the products and reports agreed by electronic means, in universally acceptable language and to the satisfaction of the supervision of this consultancy. The expenses of issuance and delivery of these products / reports will be borne by the consultant.

and. Reservation of property rights:

All documents, materials or products of this consultancy are property of UNICEF and may not be used by third parties without their authorization.

IX. FEES AND FORM OF PAYMENT

Subject to conditions established in the contract. Payment against delivery of invoice and expected products and to full satisfaction of the supervision of the contract.

100% upon delivery of all products

X. APPLICATIONS

The interested party or team interested in applying to this consultancy must submit the following:

· An application letter that highlights the knowledge, experience and relevant competences for the development of this consultancy.

· Your updated form P.11 that includes links to web pages where you access the publications made (if they are not available online, it is requested that the most representative be attached to the physical application letter).

· A technical proposal in which you briefly describe the process that you would carry out to develop the consultancy.

· An economic offer that includes your professional fees at lump sum for the realization of the consultancy.

Interested candidates please send your offer documents to the e-mail address: contratos_honduras@unicef.org so that your application is valid, with reference to the number and name of the consultancy to which you are applying. Please note that only those candidates who are pre-selected (as.) Will be cont

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