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NEW ZEALAND LOTTERIES COMMISSION has floated a tender for 13043- Marketing Automation. The project location is New Zealand and the tender is closing on 08 Aug 2018. The tender notice number is 13043, while the TOT Ref Number is 25116989. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : New Zealand
Summary : 13043- Marketing Automation
Deadline : 08 Aug 2018
Other Information
Notice Type : Tender
TOT Ref.No.: 25116989
Document Ref. No. : 13043
Competition : ICB
Financier : Self Financed
Purchaser Ownership : -
Tender Value : Refer Document
Purchaser's Detail
Purchaser : NEW ZEALAND LOTTERIES COMMISSION
Shivani Hansen
procurement@lottonz.co.nz
+64 9 356 3800
New Zealand
Email :procurement@lottonz.co.nz
Tender Details
Lotto NZ want to responsibly use player generated data and digital technology to develop a deep understanding of our customers, which enables us to establish personal 1:1 relationships with our players. Through these relationships, we will share relevant and emotive content that inspires our players to continue loving our brand and engaging with our games.
We are looking for a long-term digital marketing technology partner to help us deliver on our evolving digital marketing strategy. The core focus of the RFP is a Marketing Automation platform, but we are also looking for a provider who can support us on an ongoing basis. The platform will need to handle large amounts of player data and be capable of leveraging that data to deliver personalised communications experiences.
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